chooses to die rather than change

In the 1940s, 80 percent of all watches sold were made in Switzerland. In the late 1950s, the digital watch was presented to them, but they rejected it because they already had the best watches and the best watchmakers. The man who developed it subsequently sold his idea to Seiko - and the rest is history! In 1940, Swiss watch companies employed 80,000 people. Today, they employ 18,000. In 1940, they made 80 percent of all watches sold. Today, they make 20 percent - and the majority are digital! This story demonstrates what happens when an organisation or an individual chooses to die rather than change.